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Monday, March 17, 2008

India Has no more cost advantage

As cost of operation and managing offshore center in India has no more cost advantage. Innovation and optimization have become the buzzwords for success of India centers. The "Offshore R&D2008" which concluded in Bangalore on Friday discussed ways to imbibe a culture of innovation in the organization and strategies to achieve optimization.Naresh Chand Guptha, Senior Vice president, Print and Publishing Business Unit and MD, Adobe systems in his Key note speech shared his experience in Adobe and said that to retain best talent in the organization, it needs give up the ownership of the product to engineers who are working on it. And allow them to spend time with the development of product or IP. Intrapreneurship is the key tool to support, eulogize and reward the talents.
"Being innovative is not a nationalistic character. It's shocking that still there is a perception that cheap engineers provide cheap solutions. The perception of Indian engineers are not creative or innovative as compared to their U.S. counterparts should go. There should not be any predisposition like Indian engineer, Israeli engineer etc.," said Dave Ettle, SVP, Products and Technology, AMDOCS OSS Division in his key note speech.Pari Natarajan, CEO of Zinnov said in his keynote that "R&D offshoring has seen phenomenal growth in the last 5 years and has played a key part in showcasing India's capability in innovation and high quality of work. However, the changing economic climate, increasing scale of operations, and increasing competition in the IT service sector demands new strategies."The event covered Indian offshoring scenarios, with 3 parallel tracks for Executive Management, HR and Top Finance executives. A congregation of the country's top, decision makers and influencers across the value-chain participated in the panel discussions during the event including names like Gajanana Hegde- Senior Director, Cisco-WebEx and Head, Connect Applications Development, Manoj Bawa, Director, Finance, McAfee, Vaibhav Parikh, Head, Nitish Desai and Associates, Aparna Ballakur, Director, HR, Adobe, Chitra Sood, Head, Staffing, Microsoft and Ravi Kyran, Director, HR, TI, India.

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