" Take this data, and tell me something I don't already know." I nsight to the business trends and business opportunities is core to any business 'wanting' to grow. With changing business processes (from 'idea -execution-data' to 'data-analysis-idea-execution-data-analysis....') data has become THE strength and also a challenge of any industry. The user/customer driven processes have always converged in case of profits and have optimised and saved a lot of costs to many companies. Business managers used to rock the meetings with pie charts and colourful graphs with bulleted conclusions when the data was of the size they were able to analyse manually. But with growing markets and growing customer bases, it has become a non-trivial task to analyse this data (and so by the tradition, they(managers) handed over this task to technologists ;)). Storing, managing and mining patterns from huge data has become a major process in nearly every indu...